Case Study 1 - FIFA14 

Print

1. Find a FIFA14 print advert and describe how it promotes the game. 

This poster which is promoting FIFA14 for Xbox shows a famous footballer Lionel Messi as the central image holding up a pair of car keys with a keyring of a controller. He is wearing casual clothes which shows the audience that anyone can play the game. The slogan is in the top left corner in the standard Fifa font which is used for all Fifa games. 

2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour

Product name: FIFA14

Slogan: We are FIFA14

Central image: Lionel Messi

Colour scheme: Red and blue 

3. Find three reviews for FIFA14 that were originally published in video game magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?
2. Why is Lionel Messi driving the van?
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
4. Why is there a combination of famous footballers, celebrities and regular people in the advert?
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?
6. Why is the trailer effective in promoting the game?

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
2. How many 'likes' has the FIFA14 Facebook wall had?
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
5. What is the FIFA14 Twitter hashtag?
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.