Long-term campaigns: Star Trek video game

1) Pick out the most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

June 2011

E3 announcement and teaser trailer

• This started of a buzz because the E3 announcement would be enough to get the fans of star trek excited but then having a teaser trailer released at the same time gave the fans a insight of the game which got them even more hyped. 

June 2012 – E3

Website and Twitter feed launched

Updates on Facebook

Game enemy (Gorn) announced

Gameplay footage posted online

Game producer Brian Miller interviewed

• The twitter, website and facebook updates start giving the fans more information about the game which got them excited and also kept updating them on the features, characters, and the soon coming release date. In addition to that the enemies identity and name was announced which made the fans want to play the game even more. The gameplay footage posted online gives the targeted audience a peak of what the game is like and the interview with the game producer gives the audience more information about the game and maybe a few tricks on how to get through the levels. 

February 2013Retailers post circulars online
‘Making of’ video released
UK launch event at the Science Museum

• The making of the video may reveal a few tricks to the audience on how to get high scores or get through difficult levels. Also the idea of doing the launch event at a Science Museum is really clever as the people who would visit the museum would definitely find the game Star Trek interesting as the genre of it is Sci-fi. 

April 2013Previewed in game magazines
Gadget Show live game available to play
Gameplay footage on YouTube
Interview with Brian Miller released

• The games finally released but along with it the audience is getting a chance to read reviews in the Game magazine. Also the gadget show live game may be more appealing to some fans rather than buying the game. Finally the gameplay footage on youtube will get viewed by most of the targeted audience as Youtube is the key site t view videos. 

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

185,792 views.

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?