Phone & Tablet Gaming: Candy Crush

How much money is Candy Crush Saga estimated to make each day from its users?

• Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to Appdata. An estimated £550,000 per day is earned from the game in the US

How does it make this money?

• the game forces addicted players to buy gizmos which help them progress through the more difficult levels. They buy add-ons, extra lives and access to higher levels.

How many people are estimated to have installed Candy Crush?

• 500 million people have installed Candy Crush

Where do people play?

• 60% of UK gamers play to and from work; 28% play at work or during work hours

When was the game released?

• April 2012: Candy Crush released on Facebook

• November 2012: Released for iOS devices

• December 2012: Launches on Android devices

• February 2013: Most popular game on Facebook

• September 2013: Launches on South Korean Kakao messaging service

• November 2013: Reaches 500 million downloads worldwide

• December 2013: Dreamworld expansion released

• Source: Appdata

When did it reach 500 million downloads?

• November 2013

Who is the typical Candy Crush gamer?

• the typical candy crush gamer is someone that works, this is obvious because most gamers play to and from work also they play the game for stress relief, however the typical Candy Crush Saga player is a woman aged 25-45

What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?

• £610,000 

What percentage say they are addicted to the game?

• 30% say they are addicted to the game

What is your own experience of playing Candy Crush? Have you played it?

• Yes, I really enjoyed it, however I got bored of it and didn't really get addicted. 

How women blow £400,000 a day playing Candy Crush, the most addictive online game ever

• Game has millions of people in its grip
• Women aged between 25 and 55 are the demographic most loyal to it
• Lucy Berkley, 44, calls it 'crack candy' because she's so addicted
• Jenni Weaver, 40, plays for eight hours a day
• Steph Brophy, 37, said: 'It's taking over my life'

Read more: http://www.dailymail.co.uk/femail/article-2463636/How-women-blow-400-000-day-playing-Candy-Crush-addictive-online-game-ever.html#ixzz311FCZExm
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This suggests that the target audience is mainly females. A source says ,"Appeals to women: Candy Crush is one of those gender-neutral games that has a 'moreish quality' that can fit in flexibly around a woman's life according to one expert" This shows that the game is mainly played by females as it suits their lifestyle and it appeals to them. Another source says "'I hadn’t heard of it until I saw that many friends - all intelligent, creative women - were playing it on Facebook." This suggests that most pfemale players have found the game via facebook, mainly females use facebook on a daily basis.